In today’s digital landscape, AI and automation are no longer something to think about – they are the power behind scalable marketing operations. Whether it is managing product content or engaging with customers, brands that lean into AI strategically are able to access segments of their audience faster, personalize their experiences more effectively, and scale campaigns across multiple markets.
For the e-commerce brands, content automation is a game changer. An AI tool can take a brand’s SKU feed and draft product descriptions, email campaigns, social posts and meta titles with the click of a button. A quick human check of the content will confirm its accuracy and that it is consistent with the brand’s voice. The end result is more content created more quickly without fear of lack of quality. On the advertising front, dynamic creatives can automatically change the ads in-flight by adjusting images, prices, and CTAs for each market, making cross-border campaigns much more efficient.
Personalization is another positive outcome of automation. With automated segmentation, tailored emails or SMS can be sent at scale based on customer behavior, lifecycle behavioral and history. A new customer can receive onboarding content – a returning customer would receive product recommendations based on their previous purchase behavior. AI-enabled chatbots can also assist with answering common queries.